Storytelling is our

purpose.passion.business.

Showing you the power of your story is why we exist.

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Betsy Atkins

She Who Dares

Entrepreneur, board member and corporate governance expert, not to mention a former three-time CEO, BETSY ATKINS is a very smart, very accomplished, very successful woman. She shares her life lessons with Susan Armstrong.

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The Suite Collective

We are a media company committed to celebrating and supporting women in the C-suite through exceptional storytelling.

Founded to share the stories of the leaders who are making decisions today and influencing change tomorrow, The Suite Collective wants to help change the narrative by reaching back and pulling all women further forward and into the light. At the current rate of change, it will take about 135 years for women to reach parity in business. We can’t afford to wait that long.

We do this with The Suite, a magazine-style newsletter that delivers the best business, beauty, fashion and finance news to thousands of women each fortnight, and by carefully crafting narratives that inspire, inform and entertain. The Suite Collective is anchored in compelling content and grounded in integrity and quality.

“Susan is my go-to copywriter, editor and content guru. I first met Susan after she wrote a profile which I felt demonstrated her true gift for capturing the real essence of people and putting into words feelings that the rest of us often have trouble articulating. I have no hesitation in recommending Susan for all your content needs.”
Kirstin Ferguson
Kirstin FergusonCompany Director, Executive Coach, Writer & Speaker
“Susan is a true trailblazer who leads by example, and approaches her work with a level of compassion, authenticity and humility that is truly rare. I feel incredibly lucky to have had my story written by Susan, especially the way she drew connections from various aspects of my personal and professional life.”
Sangeeta Venkatesan
Sangeeta VenkatesanChairman, FairVine Super
"Storytelling is a true art and when combined with powerful strategy, it is a superpower. There are not many individuals who bring to the table the level of experience that Susan has in both realms. She is a secret weapon for the clients she represents and a truly gifted professional in every sense of the word.”
Carlii Lyon
Carlii LyonFounder, The Brand in You
“Susan can warm up a room with her unique empathy and vivacity. She has a natural curiosity and takes time to get behind the professional veneer and then humanise her subject. I would recommend Susan for any type of written content creation. She is a consummate story weaver who knows how to keep her audience fully engaged.”
Jane McNally
Jane McNallyCEO, Camilla
“Susan is one of the most inspiring, humble and compassionate women who uses her voice to empower so many to succeed. She has this gift of being able to use words to bring to life anything imaginable by truly caring and listening. Through her passion in her line of work, she reminds us that we have the power to create our own story.”
Dimitra ZographosExecutive Manager, The EA Circle
“Susan is an incredible woman. She is smart, warm, and also deeply empathetic. Being interviewed by her is like sitting in the company of someone who's known and championed you for years. She understands connection and is that golden type of feminist who reaches back to pull all women further forward and into the light.”
Zoë CoyleDirector, Pilot Light Consulting
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