It’s the haircut du jour – exhibit A: Taylor LaShae. One of the most searched haircuts online, it’s fresh and fuss-free, making it the perfect new-season cut. “Effortless hair is really ‘in vogue’ at the moment,” explains celebrity hairstyle, David Connelly. “That undone, natural look is so chic. People are shying away from overly-processed, over-styled hair for a simpler, more refined look.”

So what makes the French bob so français? “It’s shorter than your regular shoulder-length bob – it generally sits at the jaw or lip line,” says Connelly. “It’s a blunt, low-maintenance haircut, often with a fringe cut in.”

While historically the French bob has had more of a pin-straight look, Connelly says another way to wear it is effortlessly and wavy with “a simple spritz of sea salt spray to get that lived-in beach texture”.

As for getting the actual cut, the rules are simple. Be particular about where you want the length to hit (chin? jawline? cheeks?) and then do some homework when it comes to the stylist. “It’s worth doing your research and finding someone who is comfortable at cutting these kinds of styles,” suggests Connelly.

Still on the subject of your crowning glory, here’s How To Get Big Bouncy Hair. You’re welcome.